S2 Episode 8: Career Paths in Marketing Part II – LIVE Edition

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CareerEQ

Watch the new video podcast version of CareerEQ!

https://youtu.be/XbmYixRiuG0?feature=shared

CareerEQ goes live! In this special episode, we have a live panel discussion with four marketing professionals that have very different types of roles. Learn what makes them get out of bed each morning, what their day-to-day is like and what characteristics and skills are needed for success in each different path.

Guests:

• Tara Yavorsky, SVP, Marketing at WD Partners ( a retail brand strategy & design firm)

• Brent Williams, Account Director at 500 Degrees (a marketing communications agency)

• Michelle Weingartner, VP Marketing Strategy. Consumer Bank at Chase

• Marcus Omosule, Territory Manager, TTI (Hoover, Dirt Devil. Milwaukee Tool, and more) 

Additional Resources:

Episode transcript

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S2 Episode 7: Storytelling in the Workplace

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CareerEQ

Watch the new video podcast version of CareerEQ!

https://youtu.be/paPbunAWKms?feature=shared

Whether it’s a movie, a novel, a streaming series or proposal, the audience needs to care and empathize with the characters or players. That’s where storytelling comes in. We can learn from the structure and techniques of some of our favorite stories to help us better craft proposals, presentations, chance encounters with the CEO, interview question responses, etc. Two experts in storytelling coach us on how to use storytelling to be a more impactful communicator. 

Guests:

• Shane Meeker, Corporate Storyteller and Company Historian at Proctor & Gamble (P&G)

• Angus Fletcher, Professor of Story Science at The Ohio State University 

Additional Resources:

Storytelling examples in commercials mentioned in episode: 

Episode transcript

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S2 Episode 6: GenZ in the Workplace Pt 2

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CareerEQ

Watch the new video podcast version of CareerEQ! https://www.youtube.com/watch?v=IkCBLnIo1aE

This episode is continuation of our conversation with one of the nation’s leading Gen Z experts, Marcie Merriman from EY. Marcie addresses questions submitted by Fisher’s Gen Z students.

Guests:

· Marcie Merriman – Managing Director, Global Cultural Insights and Consumer Strategy Leader at EY

Additional Resources:

· Article: Bosses are Firing Grads Just Months after Hiring Them (Fortune Magazine, Jan 2025)

· Article: Bosses Are Firing Gen Z Grads: What Young Workers Are Doing Wrong and How to Avoid It (US News & World Report, March 2025)

Episode transcript

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S2 Episode 5: Gen Z in the Workplace Pt 1

by
CareerEQ

Watch the new video podcast version of CareerEQ! https://www.youtube.com/watch?v=BpFkl9pgWrA

Leading Gen Zer’s started entering the workforce right around COVID and there are disproportionately experiencing a rockier road in their early careers than previous generations for a multitude of reasons. Stereotypes of Gen Z regarding motivation, professionalism, communications skills, entitlement, ability to receive and address criticism, are being formed by their preceding generations (Millennials and Gen X, mostly).

Find out what aspiring Gen Z professionals can do to avoid such stereotypes and how they can make their generational imprint on the workplace from one of the nation’s leading Gen Z experts.

Guests:

· Marcie Merriman – Managing Director, Global Cultural Insights and Consumer Strategy Leader at EY

Additional Resources:

· Article: Bosses are Firing Grads Just Months after Hiring Them (Fortune Magazine, Jan 2025)

· Article: Bosses Are Firing Gen Z Grads: What Young Workers Are Doing Wrong and How to Avoid It (US News & World Report, March 2025)

· EY Generational Hub – EY’s generation reports

· Digital First Article

· Why it is time to embrace a multigenerational mindset

· Book: The Anxious Generation by Jonthan Haidt

· Book: The Coddling of the American Mind by Jonathan Haidt and Greg Lukianoff

Episode transcript

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S2 Episode 4: Career Paths in Accounting

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CareerEQ

Accounting professionals often get unfairly stereotyped as the “bean-counters” of an organization. While monitoring the P&L, cash-flow, etc. is extremely important, professionals with background in accounting do so much more than just compiling financial statements. Learn more about the different directions an education in marketing can possibly lead in this eye-opening episode. You’ll never think of them as just “bean-counters” again!

Guests:

Patrick Kielty – Clinical Assistant Professor, Accounting & Management Systems, Fisher College of Business at The Ohio State University

Jennifer Huang – Risk Advisory Consultant, PwC, Fisher Class of 2022

Jess Paumier – JD candidate, Case Western Reserve, Fisher Class of 2023

John Ostrowski – Sr Associate, M&A Integration & Transformation, Zelis, Fisher Class of 2022

Additional Resources:

· This Way to CPA

· Advice for a Successful Career in the Accounting Profession (book)

· Oh My Fraud podcast

· Warren Buffett and the Interpretation of Financial Statements by Mary Buffett and David Clark (book)

· The Joy of Accounting: A Game-Changing Approach That Makes Accounting Easy by Peter Frampton (book)

Episode transcript

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S2 Episode 3: Career Paths in Finance

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CareerEQ

Not everybody who graduates in finance works on Wall Street. And those that work in finance are much more than glorified “bean-counters”. There are many different career paths in finance and they all can serve as a strong foundation for potential C-level career destinations. Learn more about some of those paths and where they may take you in this episode.

Guests:

Khalil Clements – Associate Vice President, Real Estate Equity Solutions at CIM Group, FCOB 2019

Andrew Tweedy – JP Morgan Chase, Investments Analyst, FCOB 2023

Kat Gaiser – JP Morgan Chase, Credit Risk Analyst, FCOB 2023

Jay Wellman – Associate Clinical Professor, Fisher College of Business

Additional Resources:

· Afzal Hussein YouTube Channel. Afzal offers advice and insights regarding a career in finance.

· Jobs in Finance: Types of Career Opportunities (CFA Institute)

· Is Finance a Good Career Path (Investetopia)

Episode transcript

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S2 Episode 2: Email and Outlook

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CareerEQ

Most business schools spend a lot of time training students on how to conduct formal presentations. However, the fact of the matter is that young professionals will spend much more time in their daily work life communicating via email than they will delivering formal presentations. They will also spend more time performing informal presentations than formal ones, but that’s another topic for another time.

Quite honestly, business schools do not do a good job of training students on how to properly communicate via email, and as a result, many young professionals have shot-themselves-in-the-foot, thus stunting their early career progression. Don’t let that happen to you. This episode will get you started in learning how to mold your personal brand in the art & science of daily digital communications.

Guests:

Matthew Bonner, Brand Manager, Procter & Gamble (Old Spice brand), FCOB Class of 2020

Lori Kendall, MBA Academic Director and Senior Lecturer in HR & Management at the Fisher College of Business at The Ohio State University

Additional Resources:

· Short Book: Send: Why People Email So Badly and How to Do It Better, Shipley & Schwalbe

· Hubspot Blogpost: Email Etiquette: 27 Rules to Make a Perfect Impression on Anyone

· Harvard Business Review YouTube Video: 8 Email Etiquette Tips (but poor emails CAN tank your career)

· YouTube Video for Recent College Grads: Email Etiquette Tips – How to Write Better Emails at Work

Episode transcript

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S2 Episode 1: A Successful Internship

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CareerEQ

What comes to mind when you first think about summer? Internships may not be the first thing you thought of, but summer is a crucial opportunity given that it’s internship season! In this episode, we’ll discuss how to maximize your summer internship experience, best position yourself for success and to get that full-time job offer.

Guests:

Jacob Henyey, Sales Analyst on the Target Business Team at Unilever and Fisher College of Business Graduate, Class of 2023

Riley Ciarletta, Marketing Intern at Ford Motor and Fisher College of Business Graduate, Class of 2024

Larry Inks, PhD, Clinical Professor in Management and Human Resources, The Fisher College of Business at The Ohio State University

Additional Resources:

· 21 Important Tips for Internship Success (Indeed blogpost)

· 10 Tips to Make the Most of Your Internship (Columbia University blogpost)

· Top 5 Tips tp Get the Most Out of Your Internship (Forbes online)

· The Ultimate Guide to Internships (book)

· The Successful Internship (book)

· How to Land Your Dream Internship (audible recording)

· Operation Internship (an entire podcast series about Internships)

Episode Transcript

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Episode 20: The Importance of Mentorship

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CareerEQ

Have you ever had a mentor? A mentor is usually an experienced individual in a company or educational institution that can provide guidance and support. On today’s episode, we’ll dive into how mentorship can impact one’s career success, how to identify and work with your mentor, and how it played a key role in the careers of my guests today, two young professionals that are well on their way to achieving career success.

Guests:

Shideh Javan, Sr. Manager, Marketing at-Home Solutions at Cardinal Health

Abby Dawson, Head of Marketing & Communications at TrioHealth

Additional Resources:

· “What Mentors Wished Their Mentees Knew”, Vineet Chopra and Sanjay Saint, Nov. 7, 2017, Harvard Business Review

· Outliers, book by Malcom Gladwell

· How to Find a Mentor and Grow Toward Your Goals, Coursera

· The Three Big Myths of Mentorship, Work Life with Adam Grant podcast episode (34 min)

· The Power of Mentorship, The Mindset Mentor with Rob Dial podcast episode (18 min)

The views, thoughts, and opinions expressed in this episode belong solely to the host and guests, and not necessarily to their employers, Cardinal Health or other group or individual.

Episode Transcript

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Episode 19: Preparing for an Interview

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CareerEQ

Getting a first round interview is a challenge in itself, but how do you nail that first interview and increase your odds of getting the call-back? Our guests are going to provide us with advice on how to best prepare for that interview so you can get to the coveted next round, and ideally, to the final round and offer.

Guests:

Ryan Wilhelm, Senior Career Advisor, The Fisher College of Business at The Ohio State University

Rebecca Zurek, Recruiter at Cardinal Health, The Fisher College of Business Graduate

Additional Resources:

The QUIC Certification

Fisher Interview guide

Big Interview

Episode transcript

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Episode 18: Specialized Masters Programs

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CareerEQ

A specialized Masters program is one of the many opportunities that students can pursue after earning their undergraduate degree. These programs are typically designed around specific business disciplines. But what all does that entail? To sort through and better understand these options, we are going to hear from some students in various specialized Masters programs.

Guests:

Rob Chabot, Senior Director of Admissions and Recruiting at the Graduate Programs Office, The Fisher College of Business at The Ohio State University

Ian McCabe, full-time Graduate student specializing in Accounting, The Fisher College of Business at The Ohio State University

Adam Kadro, full-time Graduate student specializing in Finance, The Fisher College of Business at The Ohio State University

Additional Resources:

Specialized Masters Programs in Business:

Episode transcript

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Episode 17: Career Paths in Operations & Supply Chain 

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CareerEQ

Operations is the lifeblood of just about every company. Without it, most organizations could not survive. In a continuation of our sub-series where we learn about business school disciplines, we are going to take a deeper look into operations and supply chain, specifically the different paths within this career as well as what a day in the life may look like. 

Guests:

Mi Kyong Newsom, Clinical Assistant Professor in Operations and Analytics and the program leader for Women’s Excellence in Supply Chain Careers, The Fisher College of Business at The Ohio State University

Emmie Cohn, Location Planning Analyst at Ross Stores/Ross Dress for Less and Fisher College of Business Graduate, Class of 2022

Additional Resources:

Episode transcript

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Episode 16: Is an MBA Right for You?

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CareerEQ

There’s no one ideal profile for an MBA candidate. But is an MBA right for you? And what type of MBA? There are different types of MBA programs for different needs and life situations. Learn more about the options and hear some personal experiences directly from current MBA students. 

Guests:

Monica Jacobs, Senior College and Regional Recruiting and Enrollment Specialist at the Graduate Programs Office, The Fisher College of Business at The Ohio State University

Noveen Pasha, Audit Project Manager at American Electric Power and Working Professional MBA candidate at The Fisher College of Business

Eva Menezes, full-time MBA candidate at The Fisher College of Business

Additional Resources:

Episode transcript

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Episode 15: Negotiating Offers

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CareerEQ

So, you got what you wanted – the coveted job offer. Now WHAT?! How can you make sure you get a fair compensation package that is commensurate with your worth, while not jeopardizing an opportunity you worked hard to get? This episode tackles the do’s and don’ts when negotiating job offers.

Guests:

Jana Smith, Talent Development Leader at Global Overview

Mark Wilson, Director at the Office of Career Management, The Fisher College of Business at The Ohio State University

Additional Resources:

· Salary Negotiation 101 – How to Negotiate Your Job Offer

· 15 Rules for Negotiating Job Offers

· Job Search Resources: Office of Career Management – Fisher College of Business

Episode transcript

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Episode 14: Career Paths in Logistics 

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CareerEQ

What is “logistics”? What do logistics professionals do?! Continuing on in our sub-series where we learn about business school disciplines, we are going to take a deeper look into the field of logistics, specifically the different paths within this career as well as what a day in the life may look like.  


Guests: 

Terry Esper, Professor in Logistics, The Fisher College of Business at The Ohio State University 

Amy Biesenthal, Senior Director, Supplier Operations at Nordstrom and Fisher College of Business Graduate, Class of 2005

Additional Resources: 

Episode transcript

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Episode 13: Career Paths in Human Resources

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CareerEQ

Many of us, when we think about Human Resources (HR), we think about recruitment and recruiters, or more on the darker side, of lay-offs and severance. However, HR is much much more than just hiring and firing. This episode is part of our sub-series of career paths in different business disciplines and provides the lay of the land for careers in human resources.

Guests:

Mara Kamat, HR Strategist at On the Mrk Consulting

Ty Shepfer, Sr. Lecturer in Human Resources, and Academic Director of the Master of Human Resource Management Program at the Fisher College of Business

Additional Resources:

· The Comprehensive Guide to HR Career Paths (Lattice): https://lattice.com/library/the-comprehensive-guide-to-hr-career-paths

· HR Career Path – Everything You Need to Know( Academy to Innovate HR): https://www.aihr.com/blog/hr-career-path/

Episode transcript

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Episode 12: Your Own Personal Brand

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CareerEQ

Your career success will depend on more than just what you know or even what you can accomplish. What’s your personal brand? Have you ever thought of yourself as a brand? If you haven’t, it’s probably time that you did. The earlier you start, the greater potential for your own personal brand and the greater potential for your career success.

Guests:

Scott LaCross, Sr. Lecturer and Vice Chair of the Marketing & Logistics Department, The Fisher College of Business at The Oho State University

Andy Osborn, Fisher College of Business Graduate, Class of 2023 and Brand Creator for Jack in the Box

Additional Resources :

· Ted Talk – What Personal Branding Is Not and What It Should Be | Caryn Foster:

· Simon Sinek’s Views on Personal Branding (Clickstarter article):

· Master Class ($15) – Build a Brand Called You

· Creating a Purpose Driven Personal Brand

· Branding Yourself – How to use Social media to Invent or RE-invent Yourself (book):

· Strengths Finder 2.0 (book):

· Personality Plus at Work (book):

· People Styles at Work (book):

Episode transcript

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Episode 11: The Power of Networking at Work

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CareerEQ

By this time, you probably have already heard about the importance of networking in regard to your job search. But what about networking within your current role and organization? Or even in an internship? This same skill set is necessary to enable success and upward mobility within your current company. In this episode, CareerEQ talks to some returning guests that have a sincere and deep-seated passion for this topic.

Guests:

Ola Snow, Chief Human Resource Officer at Cardinal Health

Larry Inks, Clinical Professor at The Fisher College of Business

Episode transcript

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Episode 10: Side Gigs & Hedging Your Bets

by
CareerEQ

Not everybody will find their passion in their career. Or, perhaps you have found it, but you need to hedge your bets and build a bit of a safety net if or when the inevitable happens. That’s where “side-gigs” come in. Learn from a Fisher alum how he followed his passion and made a lucrative side-gig of it.

Guests:

Chiedu Bosah (aka “CB”), Director of Tech Strategy at Ansira and Founder of his own real estate brokerage business, The Bosah Group

Sarah Steenrod, Director, Undergraduate Career Consultation & Programs at the Office of Career Services at the Fisher College of Business

Additional Resources:

Micro Internships for Students: https://www.parkerdewey.com/

Book: Designing Your Life https://www.amazon.com/Designing-Your-Life-Well-Lived-Joyful/dp/1101875321

Fisher Alumni Entrepreneurs:

https://www.linkedin.com/in/jayclouse/

https://www.linkedin.com/in/justinwelsh/

https://www.linkedin.com/in/chiedubosah/

Episode transcript

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Episode 9: Keeping Momentum and Maintaining Positivity in Your Job Search

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CareerEQ

The job search process can be draining, and at times, even demoralizing. We continue our discussion with Brian Piccioni & Ryan Wilhelm, but in this episode we talk about how to maintain your job search momentum, your positivity and your self-confidence through this tedious and taxing process.

Guests:

Brian Piccioni, Sr. Director of Marketing Operations at NVIDIA

Ryan Wilhelm, Senior Career Advisor at the Fisher College of Business

Additional Resources:

· Fisher’s Office of Career Management Job Search Resources

· Genelle Heim, founder of the Grayson Hayden Group…

Episode transcript

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Episode 8: The Job Search Process & The Role of Networking

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CareerEQ

It’s unrealistic to think that there’s just one perfect job for you, but just finding the right job that fits your career plan can be a challenging process. In this episode of CareerEQ, we talk to a Fisher alum that successfully steered his career to Silicon Valley – and did so by networking. Hear more about his story, how he did it and his job search and networking advice.

Guests:

Brian Piccioni, Sr. Director of Marketing Operations at NVIDIA

Ryan Wilhelm, Senior Career Advisor at the Fisher College of Business

Additional Resources:

· Fisher’s Office of Career Management Job Search Resources

· Genelle Heim, founder of the Grayson Hayden Group…

Episode transcript

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Episode 7: Marketing Career Paths Part II – LIVE Edition

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CareerEQ

CareerEQ goes live! In this special episode, we have a live panel discussion with four marketing professionals that have very different types of roles. Learn what makes them get out of bed each morning, what their day-to-day is like and what characteristics and skills are needed for success in each different path.

Guests:

Ashley Roland, Senior Director of Strategy at JLL Design (formerly Big Red Rooster, a retail brand strategy & design firm)

Brent Williams, Account Director at 500 Degrees (a marketing communications agency)

Lisa Smith, Sr. Analyst at JM Smucker (Smuckers Jelly, Jif peanut butter, Hostess and more)

Jacob Ledbetter, Division Sales Manager, TTI (Hoover, Dirt Devil. Milwaukee Tool, and more)

Additional Resources:

Episode Transcript

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Episode 6: The Future of Working Virtually Part II

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CareerEQ

We continue our discussion of the future of remote, hybrid and RTO (return-to-office) work arrangements, and how job searchers can calibrate their expectations and engineer their success in these relatively new and more flexible arrangements.

Guests:

Kathy Kacher, President of Career-Life Alliance, and co-founder of The SMART Workplace

David Thompson, Sr. Lecturer in Human Relations and Management at The Fisher College of Business

Additional Resources:

Episode Transcript

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Episode 5: The Future of Working Virtually

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CareerEQ

In this episode, we hear from the CHRO of a Fortune 50 company, Cardinal Health, regarding her company’s journey regarding their associates’ work arrangements, their experiences and enrichment and how young employees can be successful when working remotely or via hybrid.

Guests:

Ola Snow, Chief Human Resource Officer at Cardinal Health

Larry Inks, Clinical Professor at The Fisher College of Business

Additional Resources:

Episode Transcript

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Episode 4: Marketing Career Paths

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CareerEQ

There are many types of “marketers” with varied skill sets. They aren’t all whacky creative types like the entertainment industry portrays in movies and sitcoms! Learn about all the potential career paths in marketing like analytics, research and insights, marketing communications, sales, brand management and more in this episode.

Guests:

Carrie Schaefer, Brand Director at The Scotts Miracle-Gro Company

Claire Adams, Sr. Lecturer in Marketing at The Fisher College of Business

Additional Resources:

Episode Transcript

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Episode 3: Career Fairs

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CareerEQ

Career fairs can be intimidating, overwhelming and sometimes downright painful. Learn how to get the most out of them from two of the best in the career fair business! 

Guests: 

Jacob Ledbetter, Division Sales Manager at TTI

Mark Wilson, Senior Director of Recruiter Relations and Technology with Fisher’s Office of Career Management at Ohio State 

Additional Resources…

  • 3 Easy Steps to Prep for a Career Fair video
  • How to Engage with Employers During the Fair video
  • How to Follow Up After a Career Fair video 

Episode Transcript

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Episode 2: The Virtual Interview

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CareerEQ

Many of us may be Zoomed-out, but the virtual interview is here for the foreseeable future. Learn what to do – and what not to do – when interviewing virtually so that you increase your chances to meet your future boss face-to-face! 

Guests: 

Hannah Dible, University Relations Specialist at The J.M. Smucker Company

Sarah Steenrod, Director of Undergraduate Career Consultation and Programs with Fisher’s Office of Career Management at Ohio State 

Episode Transcript

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Episode 1: Tricky Interview Questions

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CareerEQ

Where do you see yourself in five years? Tell me about a time you encountered conflict with a co-worker or peer. What is your expected salary? Interview questions like these are common and can make or break your candidacy. Learn how to shine when posed with these tricky interview questions. 

Guests: 

Marcy Bloom, Senior Project Specialist in employment practices at Bath & Body Works

Stephanie Wapner, Senior Lecturer and Associate Academic Director of MBA Programs at Ohio State

Episode Transcript

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Welcome to CareerEQ!

by
CareerEQ

CareerEQ is a podcast series focused on helping students navigate the beginning and early stages of their business careers. Host Jon Quinn, a senior lecturer in marketing and logistics at The Ohio State University Max M. Fisher College of Business, welcomes experts from Fisher and its corporate partners to dive into topics facing young professionals in today’s ever-changing business environment. Episodes and topics span the entire career journey, from initial internship and job search, to finding a first real job, to what to do if you’re laid-off (it happens to the best of us). 

Jon Quinn
Senior Lecturer (9M)
Faculty Director, Consumer Packaged Goods Immersion Program
Faculty Sponsor, Amazon-Fisher Educational Alliance
Max M. Fisher College of Business, The Ohio State University