S2 Episode 8: Career Paths in Marketing Part II – LIVE Edition

CareerEQ

Watch the new video podcast version of CareerEQ!

https://youtu.be/XbmYixRiuG0?feature=shared

CareerEQ goes live! In this special episode, we have a live panel discussion with four marketing professionals that have very different types of roles. Learn what makes them get out of bed each morning, what their day-to-day is like and what characteristics and skills are needed for success in each different path.

Guests:

• Tara Yavorsky, SVP, Marketing at WD Partners ( a retail brand strategy & design firm)

• Brent Williams, Account Director at 500 Degrees (a marketing communications agency)

• Michelle Weingartner, VP Marketing Strategy. Consumer Bank at Chase

• Marcus Omosule, Territory Manager, TTI (Hoover, Dirt Devil. Milwaukee Tool, and more) 

Additional Resources:

Episode transcript

S2 Episode 6: GenZ in the Workplace Pt 2

CareerEQ

Watch the new video podcast version of CareerEQ! https://www.youtube.com/watch?v=IkCBLnIo1aE

This episode is continuation of our conversation with one of the nation’s leading Gen Z experts, Marcie Merriman from EY. Marcie addresses questions submitted by Fisher’s Gen Z students.

Guests:

· Marcie Merriman – Managing Director, Global Cultural Insights and Consumer Strategy Leader at EY

Additional Resources:

· Article: Bosses are Firing Grads Just Months after Hiring Them (Fortune Magazine, Jan 2025)

· Article: Bosses Are Firing Gen Z Grads: What Young Workers Are Doing Wrong and How to Avoid It (US News & World Report, March 2025)

Episode transcript

S2 Episode 5: Gen Z in the Workplace Pt 1

CareerEQ

Watch the new video podcast version of CareerEQ! https://www.youtube.com/watch?v=BpFkl9pgWrA

Leading Gen Zer’s started entering the workforce right around COVID and there are disproportionately experiencing a rockier road in their early careers than previous generations for a multitude of reasons. Stereotypes of Gen Z regarding motivation, professionalism, communications skills, entitlement, ability to receive and address criticism, are being formed by their preceding generations (Millennials and Gen X, mostly).

Find out what aspiring Gen Z professionals can do to avoid such stereotypes and how they can make their generational imprint on the workplace from one of the nation’s leading Gen Z experts.

Guests:

· Marcie Merriman – Managing Director, Global Cultural Insights and Consumer Strategy Leader at EY

Additional Resources:

· Article: Bosses are Firing Grads Just Months after Hiring Them (Fortune Magazine, Jan 2025)

· Article: Bosses Are Firing Gen Z Grads: What Young Workers Are Doing Wrong and How to Avoid It (US News & World Report, March 2025)

· EY Generational Hub – EY’s generation reports

· Digital First Article

· Why it is time to embrace a multigenerational mindset

· Book: The Anxious Generation by Jonthan Haidt

· Book: The Coddling of the American Mind by Jonathan Haidt and Greg Lukianoff

Episode transcript

S2 Episode 3: Career Paths in Finance

CareerEQ

Not everybody who graduates in finance works on Wall Street. And those that work in finance are much more than glorified “bean-counters”. There are many different career paths in finance and they all can serve as a strong foundation for potential C-level career destinations. Learn more about some of those paths and where they may take you in this episode.

Guests:

Khalil Clements – Associate Vice President, Real Estate Equity Solutions at CIM Group, FCOB 2019

Andrew Tweedy – JP Morgan Chase, Investments Analyst, FCOB 2023

Kat Gaiser – JP Morgan Chase, Credit Risk Analyst, FCOB 2023

Jay Wellman – Associate Clinical Professor, Fisher College of Business

Additional Resources:

· Afzal Hussein YouTube Channel. Afzal offers advice and insights regarding a career in finance.

· Jobs in Finance: Types of Career Opportunities (CFA Institute)

· Is Finance a Good Career Path (Investetopia)

Episode transcript

Episode 19: Preparing for an Interview

CareerEQ

Getting a first round interview is a challenge in itself, but how do you nail that first interview and increase your odds of getting the call-back? Our guests are going to provide us with advice on how to best prepare for that interview so you can get to the coveted next round, and ideally, to the final round and offer.

Guests:

Ryan Wilhelm, Senior Career Advisor, The Fisher College of Business at The Ohio State University

Rebecca Zurek, Recruiter at Cardinal Health, The Fisher College of Business Graduate

Additional Resources:

The QUIC Certification

Fisher Interview guide

Big Interview

Episode transcript

Episode 15: Negotiating Offers

CareerEQ

So, you got what you wanted – the coveted job offer. Now WHAT?! How can you make sure you get a fair compensation package that is commensurate with your worth, while not jeopardizing an opportunity you worked hard to get? This episode tackles the do’s and don’ts when negotiating job offers.

Guests:

Jana Smith, Talent Development Leader at Global Overview

Mark Wilson, Director at the Office of Career Management, The Fisher College of Business at The Ohio State University

Additional Resources:

· Salary Negotiation 101 – How to Negotiate Your Job Offer

· 15 Rules for Negotiating Job Offers

· Job Search Resources: Office of Career Management – Fisher College of Business

Episode transcript

Episode 12: Your Own Personal Brand

CareerEQ

Your career success will depend on more than just what you know or even what you can accomplish. What’s your personal brand? Have you ever thought of yourself as a brand? If you haven’t, it’s probably time that you did. The earlier you start, the greater potential for your own personal brand and the greater potential for your career success.

Guests:

Scott LaCross, Sr. Lecturer and Vice Chair of the Marketing & Logistics Department, The Fisher College of Business at The Oho State University

Andy Osborn, Fisher College of Business Graduate, Class of 2023 and Brand Creator for Jack in the Box

Additional Resources :

· Ted Talk – What Personal Branding Is Not and What It Should Be | Caryn Foster:

· Simon Sinek’s Views on Personal Branding (Clickstarter article):

· Master Class ($15) – Build a Brand Called You

· Creating a Purpose Driven Personal Brand

· Branding Yourself – How to use Social media to Invent or RE-invent Yourself (book):

· Strengths Finder 2.0 (book):

· Personality Plus at Work (book):

· People Styles at Work (book):

Episode transcript

Episode 11: The Power of Networking at Work

CareerEQ

By this time, you probably have already heard about the importance of networking in regard to your job search. But what about networking within your current role and organization? Or even in an internship? This same skill set is necessary to enable success and upward mobility within your current company. In this episode, CareerEQ talks to some returning guests that have a sincere and deep-seated passion for this topic.

Guests:

Ola Snow, Chief Human Resource Officer at Cardinal Health

Larry Inks, Clinical Professor at The Fisher College of Business

Episode transcript

Episode 10: Side Gigs & Hedging Your Bets

CareerEQ

Not everybody will find their passion in their career. Or, perhaps you have found it, but you need to hedge your bets and build a bit of a safety net if or when the inevitable happens. That’s where “side-gigs” come in. Learn from a Fisher alum how he followed his passion and made a lucrative side-gig of it.

Guests:

Chiedu Bosah (aka “CB”), Director of Tech Strategy at Ansira and Founder of his own real estate brokerage business, The Bosah Group

Sarah Steenrod, Director, Undergraduate Career Consultation & Programs at the Office of Career Services at the Fisher College of Business

Additional Resources:

Micro Internships for Students: https://www.parkerdewey.com/

Book: Designing Your Life https://www.amazon.com/Designing-Your-Life-Well-Lived-Joyful/dp/1101875321

Fisher Alumni Entrepreneurs:

https://www.linkedin.com/in/jayclouse/

https://www.linkedin.com/in/justinwelsh/

https://www.linkedin.com/in/chiedubosah/

Episode transcript

Episode 9: Keeping Momentum and Maintaining Positivity in Your Job Search

CareerEQ

The job search process can be draining, and at times, even demoralizing. We continue our discussion with Brian Piccioni & Ryan Wilhelm, but in this episode we talk about how to maintain your job search momentum, your positivity and your self-confidence through this tedious and taxing process.

Guests:

Brian Piccioni, Sr. Director of Marketing Operations at NVIDIA

Ryan Wilhelm, Senior Career Advisor at the Fisher College of Business

Additional Resources:

· Fisher’s Office of Career Management Job Search Resources

· Genelle Heim, founder of the Grayson Hayden Group…

Episode transcript

Episode 8: The Job Search Process & The Role of Networking

CareerEQ

It’s unrealistic to think that there’s just one perfect job for you, but just finding the right job that fits your career plan can be a challenging process. In this episode of CareerEQ, we talk to a Fisher alum that successfully steered his career to Silicon Valley – and did so by networking. Hear more about his story, how he did it and his job search and networking advice.

Guests:

Brian Piccioni, Sr. Director of Marketing Operations at NVIDIA

Ryan Wilhelm, Senior Career Advisor at the Fisher College of Business

Additional Resources:

· Fisher’s Office of Career Management Job Search Resources

· Genelle Heim, founder of the Grayson Hayden Group…

Episode transcript

Episode 7: Marketing Career Paths Part II – LIVE Edition

CareerEQ

CareerEQ goes live! In this special episode, we have a live panel discussion with four marketing professionals that have very different types of roles. Learn what makes them get out of bed each morning, what their day-to-day is like and what characteristics and skills are needed for success in each different path.

Guests:

Ashley Roland, Senior Director of Strategy at JLL Design (formerly Big Red Rooster, a retail brand strategy & design firm)

Brent Williams, Account Director at 500 Degrees (a marketing communications agency)

Lisa Smith, Sr. Analyst at JM Smucker (Smuckers Jelly, Jif peanut butter, Hostess and more)

Jacob Ledbetter, Division Sales Manager, TTI (Hoover, Dirt Devil. Milwaukee Tool, and more)

Additional Resources:

Episode Transcript

Episode 6: The Future of Working Virtually Part II

CareerEQ

We continue our discussion of the future of remote, hybrid and RTO (return-to-office) work arrangements, and how job searchers can calibrate their expectations and engineer their success in these relatively new and more flexible arrangements.

Guests:

Kathy Kacher, President of Career-Life Alliance, and co-founder of The SMART Workplace

David Thompson, Sr. Lecturer in Human Relations and Management at The Fisher College of Business

Additional Resources:

Episode Transcript

Episode 5: The Future of Working Virtually

CareerEQ

In this episode, we hear from the CHRO of a Fortune 50 company, Cardinal Health, regarding her company’s journey regarding their associates’ work arrangements, their experiences and enrichment and how young employees can be successful when working remotely or via hybrid.

Guests:

Ola Snow, Chief Human Resource Officer at Cardinal Health

Larry Inks, Clinical Professor at The Fisher College of Business

Additional Resources:

Episode Transcript

Episode 4: Marketing Career Paths

CareerEQ

There are many types of “marketers” with varied skill sets. They aren’t all whacky creative types like the entertainment industry portrays in movies and sitcoms! Learn about all the potential career paths in marketing like analytics, research and insights, marketing communications, sales, brand management and more in this episode.

Guests:

Carrie Schaefer, Brand Director at The Scotts Miracle-Gro Company

Claire Adams, Sr. Lecturer in Marketing at The Fisher College of Business

Additional Resources:

Episode Transcript

Episode 3: Career Fairs

CareerEQ

Career fairs can be intimidating, overwhelming and sometimes downright painful. Learn how to get the most out of them from two of the best in the career fair business! 

Guests: 

Jacob Ledbetter, Division Sales Manager at TTI

Mark Wilson, Senior Director of Recruiter Relations and Technology with Fisher’s Office of Career Management at Ohio State 

Additional Resources…

  • 3 Easy Steps to Prep for a Career Fair video
  • How to Engage with Employers During the Fair video
  • How to Follow Up After a Career Fair video 

Episode Transcript

Episode 2: The Virtual Interview

CareerEQ

Many of us may be Zoomed-out, but the virtual interview is here for the foreseeable future. Learn what to do – and what not to do – when interviewing virtually so that you increase your chances to meet your future boss face-to-face! 

Guests: 

Hannah Dible, University Relations Specialist at The J.M. Smucker Company

Sarah Steenrod, Director of Undergraduate Career Consultation and Programs with Fisher’s Office of Career Management at Ohio State 

Episode Transcript

Episode 1: Tricky Interview Questions

CareerEQ

Where do you see yourself in five years? Tell me about a time you encountered conflict with a co-worker or peer. What is your expected salary? Interview questions like these are common and can make or break your candidacy. Learn how to shine when posed with these tricky interview questions. 

Guests: 

Marcy Bloom, Senior Project Specialist in employment practices at Bath & Body Works

Stephanie Wapner, Senior Lecturer and Associate Academic Director of MBA Programs at Ohio State

Episode Transcript

Welcome to CareerEQ!

CareerEQ

CareerEQ is a podcast series focused on helping students navigate the beginning and early stages of their business careers. Host Jon Quinn, a senior lecturer in marketing and logistics at The Ohio State University Max M. Fisher College of Business, welcomes experts from Fisher and its corporate partners to dive into topics facing young professionals in today’s ever-changing business environment. Episodes and topics span the entire career journey, from initial internship and job search, to finding a first real job, to what to do if you’re laid-off (it happens to the best of us). 

Jon Quinn
Senior Lecturer (9M)
Faculty Director, Consumer Packaged Goods Immersion Program
Faculty Sponsor, Amazon-Fisher Educational Alliance
Max M. Fisher College of Business, The Ohio State University