Season 2

S2 Episode 8: Career Paths in Marketing Part II – LIVE Edition

July 18, 2025 at 3:04pm by carraway.1@osu.edu

Watch the new video podcast version of CareerEQ!

https://youtu.be/XbmYixRiuG0?feature=shared

CareerEQ goes live! In this special episode, we have a live panel discussion with four marketing professionals that have very different types of roles. Learn what makes them get out of bed each morning, what their day-to-day is like and what characteristics and skills are needed for success in each different path.

Guests:

• Tara Yavorsky, SVP, Marketing at WD Partners ( a retail brand strategy & design firm)

• Brent Williams, Account Director at 500 Degrees (a marketing communications agency)

• Michelle Weingartner, VP Marketing Strategy. Consumer Bank at Chase

• Marcus Omosule, Territory Manager, TTI (Hoover, Dirt Devil. Milwaukee Tool, and more)

Additional Resources:

Indeed “10 Most Common Careers in Marketing”: https://www.indeed.com/career-advice/finding-a-job/marketing-careers
The Muse – Which Career is Right for You? 9 Common Jobs from Social Media to SEO”: https://www.themuse.com/advice/marketing-jobs-careers-types
Book: Careers In Marketing: The Complete Guide to Marketing and Digital Marketing Careers: https://www.amazon.com/Careers-Marketing-Complete-Guide-Digital/dp/1522922644

Episode transcript

Podcast: Play in new window | Download

S2 Episode 7: Storytelling in the Workplace

July 7, 2025 at 6:56pmJuly 7, 2025 by carraway.1@osu.edu

Watch the new video podcast version of CareerEQ!

https://youtu.be/paPbunAWKms?feature=shared

Whether it’s a movie, a novel, a streaming series or proposal, the audience needs to care and empathize with the characters or players. That’s where storytelling comes in. We can learn from the structure and techniques of some of our favorite stories to help us better craft proposals, presentations, chance encounters with the CEO, interview question responses, etc. Two experts in storytelling coach us on how to use storytelling to be a more impactful communicator.

Guests:

• Shane Meeker, Corporate Storyteller and Company Historian at Proctor & Gamble (P&G)

• Angus Fletcher, Professor of Story Science at The Ohio State University

Additional Resources:

Storytelling examples in commercials mentioned in episode:

First Nike “Just Do It” Spot (1988)
Lee & Morty “Married Couple” Swifter, P&G (2013)
Apple Introducing MacIntosh (1984)
Shane’s Website: Story Mythos
Shane’s Book (on Amazon): Story Mythos by Shane Meeker
Shane’s Ted Talk: The Power of Short Stories
Angus’s Website
Angus’s book (on Amazon): Primal Inteligence

Episode transcript

Podcast: Play in new window | Download

S2 Episode 6: GenZ in the Workplace Pt 2

June 20, 2025 at 1:55pmJune 21, 2025 by carraway.1@osu.edu

Watch the new video podcast version of CareerEQ! https://www.youtube.com/watch?v=IkCBLnIo1aE

This episode is continuation of our conversation with one of the nation’s leading Gen Z experts, Marcie Merriman from EY. Marcie addresses questions submitted by Fisher’s Gen Z students.

Guests:

· Marcie Merriman – Managing Director, Global Cultural Insights and Consumer Strategy Leader at EY

Additional Resources:

· Article: Bosses are Firing Grads Just Months after Hiring Them (Fortune Magazine, Jan 2025)

· Article: Bosses Are Firing Gen Z Grads: What Young Workers Are Doing Wrong and How to Avoid It (US News & World Report, March 2025)

Episode transcript

Podcast: Play in new window | Download

S2 Episode 5: Gen Z in the Workplace Pt 1

June 20, 2025 at 1:49pmJune 21, 2025 by carraway.1@osu.edu

Watch the new video podcast version of CareerEQ! https://www.youtube.com/watch?v=BpFkl9pgWrA

Leading Gen Zer’s started entering the workforce right around COVID and there are disproportionately experiencing a rockier road in their early careers than previous generations for a multitude of reasons. Stereotypes of Gen Z regarding motivation, professionalism, communications skills, entitlement, ability to receive and address criticism, are being formed by their preceding generations (Millennials and Gen X, mostly).

Find out what aspiring Gen Z professionals can do to avoid such stereotypes and how they can make their generational imprint on the workplace from one of the nation’s leading Gen Z experts.

Guests:

· Marcie Merriman – Managing Director, Global Cultural Insights and Consumer Strategy Leader at EY

Additional Resources:

· Article: Bosses are Firing Grads Just Months after Hiring Them (Fortune Magazine, Jan 2025)

· Article: Bosses Are Firing Gen Z Grads: What Young Workers Are Doing Wrong and How to Avoid It (US News & World Report, March 2025)

· EY Generational Hub – EY’s generation reports

· Digital First Article

· Why it is time to embrace a multigenerational mindset

· Book: The Anxious Generation by Jonthan Haidt

· Book: The Coddling of the American Mind by Jonathan Haidt and Greg Lukianoff

Episode transcript

Podcast: Play in new window | Download

S2 Episode 4: Career Paths in Accounting

October 1, 2024 at 12:18pmOctober 1, 2024 by carraway.1@osu.edu

Accounting professionals often get unfairly stereotyped as the “bean-counters” of an organization. While monitoring the P&L, cash-flow, etc. is extremely important, professionals with background in accounting do so much more than just compiling financial statements. Learn more about the different directions an education in marketing can possibly lead in this eye-opening episode. You’ll never think of them as just “bean-counters” again!

Guests:

Patrick Kielty – Clinical Assistant Professor, Accounting & Management Systems, Fisher College of Business at The Ohio State University

Jennifer Huang – Risk Advisory Consultant, PwC, Fisher Class of 2022

Jess Paumier – JD candidate, Case Western Reserve, Fisher Class of 2023

John Ostrowski – Sr Associate, M&A Integration & Transformation, Zelis, Fisher Class of 2022

Additional Resources:

· This Way to CPA

· Advice for a Successful Career in the Accounting Profession (book)

· Oh My Fraud podcast

· Warren Buffett and the Interpretation of Financial Statements by Mary Buffett and David Clark (book)

· The Joy of Accounting: A Game-Changing Approach That Makes Accounting Easy by Peter Frampton (book)

Episode transcript

Podcast: Play in new window | Download

S2 Episode 3: Career Paths in Finance

May 24, 2024 at 4:31pmMay 24, 2024 by carraway.1@osu.edu

Not everybody who graduates in finance works on Wall Street. And those that work in finance are much more than glorified “bean-counters”. There are many different career paths in finance and they all can serve as a strong foundation for potential C-level career destinations. Learn more about some of those paths and where they may take you in this episode.

Guests:

Khalil Clements – Associate Vice President, Real Estate Equity Solutions at CIM Group, FCOB 2019

Andrew Tweedy – JP Morgan Chase, Investments Analyst, FCOB 2023

Kat Gaiser – JP Morgan Chase, Credit Risk Analyst, FCOB 2023

Jay Wellman – Associate Clinical Professor, Fisher College of Business

Additional Resources:

· Afzal Hussein YouTube Channel. Afzal offers advice and insights regarding a career in finance.

· Jobs in Finance: Types of Career Opportunities (CFA Institute)

· Is Finance a Good Career Path (Investetopia)

Episode transcript

Podcast: Play in new window | Download

S2 Episode 2: Email and Outlook

May 20, 2024 at 11:31amOctober 1, 2024 by carraway.1@osu.edu

Most business schools spend a lot of time training students on how to conduct formal presentations. However, the fact of the matter is that young professionals will spend much more time in their daily work life communicating via email than they will delivering formal presentations. They will also spend more time performing informal presentations than formal ones, but that’s another topic for another time.

Quite honestly, business schools do not do a good job of training students on how to properly communicate via email, and as a result, many young professionals have shot-themselves-in-the-foot, thus stunting their early career progression. Don’t let that happen to you. This episode will get you started in learning how to mold your personal brand in the art & science of daily digital communications.

Guests:

Matthew Bonner, Brand Manager, Procter & Gamble (Old Spice brand), FCOB Class of 2020

Lori Kendall, MBA Academic Director and Senior Lecturer in HR & Management at the Fisher College of Business at The Ohio State University

Additional Resources:

· Short Book: Send: Why People Email So Badly and How to Do It Better, Shipley & Schwalbe

· Hubspot Blogpost: Email Etiquette: 27 Rules to Make a Perfect Impression on Anyone

· Harvard Business Review YouTube Video: 8 Email Etiquette Tips (but poor emails CAN tank your career)

· YouTube Video for Recent College Grads: Email Etiquette Tips – How to Write Better Emails at Work

Episode transcript

Podcast: Play in new window | Download

S2 Episode 1: A Successful Internship

May 1, 2024 at 12:02pmMay 21, 2024 by carraway.1@osu.edu

What comes to mind when you first think about summer? Internships may not be the first thing you thought of, but summer is a crucial opportunity given that it’s internship season! In this episode, we’ll discuss how to maximize your summer internship experience, best position yourself for success and to get that full-time job offer.

Guests: