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S2 Episode 8: Career Paths in Marketing Part II – LIVE Edition

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CareerEQ

Watch the new video podcast version of CareerEQ!

https://youtu.be/XbmYixRiuG0?feature=shared

CareerEQ goes live! In this special episode, we have a live panel discussion with four marketing professionals that have very different types of roles. Learn what makes them get out of bed each morning, what their day-to-day is like and what characteristics and skills are needed for success in each different path.

Guests:

• Tara Yavorsky, SVP, Marketing at WD Partners ( a retail brand strategy & design firm)

• Brent Williams, Account Director at 500 Degrees (a marketing communications agency)

• Michelle Weingartner, VP Marketing Strategy. Consumer Bank at Chase

• Marcus Omosule, Territory Manager, TTI (Hoover, Dirt Devil. Milwaukee Tool, and more) 

Additional Resources:

Episode transcript

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S2 Episode 7: Storytelling in the Workplace

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CareerEQ

Watch the new video podcast version of CareerEQ!

https://youtu.be/paPbunAWKms?feature=shared

Whether it’s a movie, a novel, a streaming series or proposal, the audience needs to care and empathize with the characters or players. That’s where storytelling comes in. We can learn from the structure and techniques of some of our favorite stories to help us better craft proposals, presentations, chance encounters with the CEO, interview question responses, etc. Two experts in storytelling coach us on how to use storytelling to be a more impactful communicator. 

Guests:

• Shane Meeker, Corporate Storyteller and Company Historian at Proctor & Gamble (P&G)

• Angus Fletcher, Professor of Story Science at The Ohio State University 

Additional Resources:

Storytelling examples in commercials mentioned in episode: 

Episode transcript

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S2 Episode 2: Email and Outlook

by
CareerEQ

Most business schools spend a lot of time training students on how to conduct formal presentations. However, the fact of the matter is that young professionals will spend much more time in their daily work life communicating via email than they will delivering formal presentations. They will also spend more time performing informal presentations than formal ones, but that’s another topic for another time.

Quite honestly, business schools do not do a good job of training students on how to properly communicate via email, and as a result, many young professionals have shot-themselves-in-the-foot, thus stunting their early career progression. Don’t let that happen to you. This episode will get you started in learning how to mold your personal brand in the art & science of daily digital communications.

Guests:

Matthew Bonner, Brand Manager, Procter & Gamble (Old Spice brand), FCOB Class of 2020

Lori Kendall, MBA Academic Director and Senior Lecturer in HR & Management at the Fisher College of Business at The Ohio State University

Additional Resources:

· Short Book: Send: Why People Email So Badly and How to Do It Better, Shipley & Schwalbe

· Hubspot Blogpost: Email Etiquette: 27 Rules to Make a Perfect Impression on Anyone

· Harvard Business Review YouTube Video: 8 Email Etiquette Tips (but poor emails CAN tank your career)

· YouTube Video for Recent College Grads: Email Etiquette Tips – How to Write Better Emails at Work

Episode transcript

Podcast: Play in new window | Download