Episode 05: The role of strategy in the creative process

In this episode of the Thinking through Design podcast, host Adam Fromme sits down with Rebekah Matheny.


“It’s hard for us as designers, but I think that’s part of the greatest challenge is to figure out what is best for each solution to fit all of the people that are going to experience it.” Rebekah Matheny


Their conversation navigates the fundamental strategies behind teaching design, focusing on the tools in the symbiotic relationship between words and design strategy. In design education, this follows a gradual immersion serving as a springboard for students to employ these tools according to personal preferences or workplace demands.

Rebekah is an Associate Professor in the Department of Design at Ohio State University. With a Masters in Sustainable Design and a background in Interior Design and Architecture, she focuses on sensory retail experiences that fuse sustainability and brand strategies. Her research, TEDx talk and industry collaborations highlight her commitment to merging design innovation with sustainability in education and practice.


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